TIP #1:Clearly define the goal and the problem your event is working to address.
· Make these points the main reason for student attendance and not as much for material incentives.
· When advertising, posters should focus more on the event goals, not the material incentives.
· This will recruit people that want to make a difference, not people that will come to receive free stuff. Incentives do not always lead to behavior change.
(Forsythe & Welch, 1983) Sociology
· Make these points the main reason for student attendance and not as much for material incentives.
· When advertising, posters should focus more on the event goals, not the material incentives.
· This will recruit people that want to make a difference, not people that will come to receive free stuff. Incentives do not always lead to behavior change.
(Forsythe & Welch, 1983) Sociology
Example
While this poster is eye catching, there is not a clear event goal listed, so the event does not appear to have a specific purpose.
This poster is aesthetically pleasing and also directly states the event goal, letting those interested in going know the exact purpose of the event.