TIP #3: Educate people in a way that empowers them to make change, instead of using facts to scare them.
· During the event, don’t overwhelm people with negative information. This makes people feel hopeless and doesn’t resonate with people to make a behavior change.
· Discuss behavior changes or have students sign contracts that display actions which will help achieve sustainability goal set by the event. Something tangible to work towards will give students the feeling of empowerment
(Quimby & Angelique, 2011) Psychology
· During the event, don’t overwhelm people with negative information. This makes people feel hopeless and doesn’t resonate with people to make a behavior change.
· Discuss behavior changes or have students sign contracts that display actions which will help achieve sustainability goal set by the event. Something tangible to work towards will give students the feeling of empowerment
(Quimby & Angelique, 2011) Psychology
Example: RecycleMania
RecycleMania is a 10 week competition among 264 colleges and universities across the United States. UMich RecycleMania puts these posters around the campus to educate students in a way that empowers them. The competition aspect of RecycleMania gives students something tangible to work towards.