TIP #6: In order to reach as many people as possible, public figures need to support your cause.
· People emulate the actions of admirable public figures. Use of such role model could attract people to sustainability events who generally are not concerned with such environmental issues.
(Hardman, 2009) Education
· People emulate the actions of admirable public figures. Use of such role model could attract people to sustainability events who generally are not concerned with such environmental issues.
(Hardman, 2009) Education
Example
A football star like Denard Robinson would be a great asset to any event, including one about environmental issues. Public figures, and well-known athletes are good examples of people that will help attract students to the event. You could invite one of these people to speak on behalf of sustainability, to lead an activity, or whatever else you can think of.